Hi, I’m Paula Cai — a UI/UX DESIGNER with a foundation in FINANCE and REAL ESTATE, now focused on designing intuitive, research-driven digital experiences that balance business goals with user needs.

My journey into design started after years of working in fast-paced, high-stakes environments like Blackstone and Natixis, where I managed multi-billion-dollar real estate portfolios, led investment strategies, and communicated with global stakeholders. While I loved the analytical challenge, I found myself increasingly drawn to the problem-solving and creative side of building better systems — not just for investors, but for users.

That curiosity led me to pivot into UI/UX design, where I’ve since brought my analytical rigor and cross-functional experience into the creative space. I’ve designed platforms ranging from mobile apps for wedding planning and K-pop fan engagement to information architecture for educational help centers. I’m particularly passionate about projects that solve real problems, streamline complex workflows, and empower users with clarity and confidence.

As a designer, I combine empathy with structure. I use qualitative and quantitative research to understand user behavior, and design systems and interfaces that feel purposeful, elegant, and easy to navigate. I enjoy working end-to-end—from conducting interviews and synthesizing insights to wireframing, prototyping, and iterating with feedback.

I hold a Bachelor of Science from Cornell University’s Hotel School and I am a CFA Charterholder. I speak English, Mandarin, and conversational French. Outside of design, you’ll often find me snowboarding, exploring new cities, or perfecting the art of planning the perfect travel itinerary.

Let’s connect — I’m always open to collaboration, creative challenges, and meaningful conversations about design, product, or even just a great cup of coffee.